Adresse
Montréal, Quebec, CA
Montréal, Quebec, CA
CRM Manager
Catégorie : Commerce
Type de contrat : CDI
Type d'emploi : Plein temps
Présentation d'entreprise
Who We Are
As the number one global cosmetic company L'Oreal is continuously reinventing the beauty that moves the world. Since 1909 this ongoing revolution has been spearheaded by the innovation, integrity and resilience of the men and women of L'Oreal. Today we continue to be the change we aim to see in the world the as the number one beauty tech company by reinventing the business of tomorrow through our pillars of success including technology, sustainability, and inclusivity.
As the number one global cosmetic company L'Oreal is continuously reinventing the beauty that moves the world. Since 1909 this ongoing revolution has been spearheaded by the innovation, integrity and resilience of the men and women of L'Oreal. Today we continue to be the change we aim to see in the world the as the number one beauty tech company by reinventing the business of tomorrow through our pillars of success including technology, sustainability, and inclusivity.
Description du poste
RESPONSIBILITIES:
· Build and deliver the strategy to recruit qualified B2C customers & collect rich data, broken down by channel (paid media, sampling, organic, quizzes, contests, etc)
· Implement the CRM strategic retention & engagement roadmap to drive up our B2B customer (clinics) lifetime value, especially with the launch of our B2B online e-commerce platform"
· Manage email/SMS strategy & calendar (incl. some initiatives supported by Marketing)
· Plan and deliver CRM strategy encouraging retention (with the intention to increase retention rate by 6%), frequency and AOV increase: scale and optimize email personalization, segmentation, trigger journeys (including on services: regimen finder, Pro 1:1, auto-replenishment, virtual bundles and upselling initiatives)
· Lead the launch of the loyalty program, in close collaboration with your e-commerce Manager and the marketing team (financial model, business rules of the program, etc.)
· Own recruitment and retention strategy of the loyalty program: suggestions for loyalty-based incentives, implementation of a CRM program, etc.
· Summarize CRM performances by month and for all major events: KPIs, take-aways and recommendations for the future
THE TEAM & CONTEXT:
In your role of CRM Manager, you will play a pivotal role in the acquisition and retention strategy of the Skinceuticals brand. You will create significant impacts in initiatives which include recruitment, engagement, retention & upselling consumers as well as leveraging insights and data.The role is a phenomenal opportunity which provides career progression in the digital space, CRM, communications and more!
· Build and deliver the strategy to recruit qualified B2C customers & collect rich data, broken down by channel (paid media, sampling, organic, quizzes, contests, etc)
· Implement the CRM strategic retention & engagement roadmap to drive up our B2B customer (clinics) lifetime value, especially with the launch of our B2B online e-commerce platform"
· Manage email/SMS strategy & calendar (incl. some initiatives supported by Marketing)
· Plan and deliver CRM strategy encouraging retention (with the intention to increase retention rate by 6%), frequency and AOV increase: scale and optimize email personalization, segmentation, trigger journeys (including on services: regimen finder, Pro 1:1, auto-replenishment, virtual bundles and upselling initiatives)
· Lead the launch of the loyalty program, in close collaboration with your e-commerce Manager and the marketing team (financial model, business rules of the program, etc.)
· Own recruitment and retention strategy of the loyalty program: suggestions for loyalty-based incentives, implementation of a CRM program, etc.
· Summarize CRM performances by month and for all major events: KPIs, take-aways and recommendations for the future
THE TEAM & CONTEXT:
In your role of CRM Manager, you will play a pivotal role in the acquisition and retention strategy of the Skinceuticals brand. You will create significant impacts in initiatives which include recruitment, engagement, retention & upselling consumers as well as leveraging insights and data.The role is a phenomenal opportunity which provides career progression in the digital space, CRM, communications and more!
Profil recherché
WHO YOU ARE:
· You posses 2-4 years of experience in a similar or business intelligence role
· Have experience with Salesforce Marketing Cloud or other Marketing automation tool and reporting tools (GA, Power BI, Mailchart, DOMO)
· Demonstrate advanced knowledge of Microsoft excel
· You have a business mindset and strong communication skills
· You are a customer-centric, analytical and detail-oriented person looking to contribute to a team and organization which values technology, diversity equity, inclusion and sustainability
· You posses 2-4 years of experience in a similar or business intelligence role
· Have experience with Salesforce Marketing Cloud or other Marketing automation tool and reporting tools (GA, Power BI, Mailchart, DOMO)
· Demonstrate advanced knowledge of Microsoft excel
· You have a business mindset and strong communication skills
· You are a customer-centric, analytical and detail-oriented person looking to contribute to a team and organization which values technology, diversity equity, inclusion and sustainability
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