Montréal, Quebec, CA
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E-Business Manager

Pays : Canada Canada

Région : Quebec

Ville : Montreal

Catégorie : Commerce

Type de contrat : CDI

Type d'emploi : Plein temps

Description du poste

Oversee the brand's (direct and indirect) online
sales and development of an excellent user experience and customer journey, in
order to meet yearly objectives.
include budgeting spend, forecasting, team management and reporting performance
to the division and larger organization.
requires a cross-functional player who will partner closely with Marketing, Commercial,
Finance, CCC, IT, Legal as well as with e-retail partners. This role will
leverage data-driven marketing, SEO, SEM and a focus on mobile-centric
- Drives customer acquisition, retention and growth through digital
marketing, and a seamless customer experience online, including managing CRM,
loyalty programs and ensuring delivery and returns processes are effective
- Defines the yearly roadmap vision (awareness, acquisition,
conversion) for the D2C site (skinceuticals.ca) and e-retail/pureplayer partners
at every step of the funnel (inbound traffic, on site, post purchase) and
oversees daily calendar (promotions, channels, financial trends & forecast,
promotional allowances) as well as reporting
- Drives relationship with partners (Marketing, Social, PR) to ensure
synergies between the brand's own digital activities and those of the retailers (product
launches 360 plan, forecasts based on data, consumer knowledge, acquisition
sets, GWPs, USP of D2C, etc.)
- Develops customer understanding through customer data, contributing to
the overall analysis of the consumer path to purchase
- Activates the right business drivers by tracking and drawing
conclusions from specific ecommerce KPIs (unique visitors, conversion rate, AOV,
frequency, yearly spend, etc.) to ensure profit optimization while preserving
brand image, tone of voice and equity
- Adapts strategy to fit with the nuances of local ecommerce markets and
leverages best practices across geographies
- Ensures that the brand presence and journey online is consistent with
overall brand standards and strategy in collaboration with DMI
- Drives collaboration with technology teams and ensures continuous
improvement and upgrade of the site with an innovative mindset (new services, influencer
collaborations, new site versions, etc.)
- Manages digital budget (D2C & e-retailers)
- Manages, upskills and develops two ecommerce specialists (D2C & e-retailers)
You posses:
- A bachelor's
degree in a business-related field
- 3-5
years of experience in managing e-commerce site and a team
- You
excel in analysis, problem solving and creativity
- You
possess excellent communication and presentation skills.
- Commercial
experience is a plus
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