Woodbridge, ON, CA
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Manager, Performance Marketing

Pays : Canada Canada

Région : Ontario

Ville : Vaughan

Catégorie : Marketing

Type de contrat : CDI

Type d'emploi : Plein temps

Description du poste

The Manager, Performance Marketing plays a critical part in helping adidas Canada achieve aggressive traffic, revenue and business growth goals. This role will create and execute our performance marketing strategy in order to drive qualified traffic to our eCom and DTC businesses while collaborating closely with cross-functional teams to influence the consumer journey for higher conversion.
Key Responsibilities:
- Build and manage effective and efficient strategies that achieve strong ROAS in digital channels including, but not limited to: paid search, paid social, affiliate marketing, programmatic and display.
- Develop complementary approaches that support the brand consideration layer (through storytelling and product exposure) and purchase intent layer (through sophisticated retargeting and lower funnel tactics).
- Manage agency and partner relationships. Consistently push to deliver programs that innovate and achieve higher than industry average results.
- Lead the development of analytic frameworks that provide a clearer understanding of share of search, attribution amongst digital channels, audience propensity and ongoing tracking of channel improvements.
- Stay on top of data, targeting and automation trends that will move the needle on operations and spend efficiencies such as dynamic ad units, machine learning and AI.
- Plan and manage the performance marketing budget to meet traffic and revenue targets.
- Tight collaboration with eCom team to influence post-click experiences that drive conversion growth
- Work with CRM team to lead adiclub app download growth strategy
Key Relationships:
- Global/North America Zone teams
- VP Marketing
- Ecom team/VP ECom
- CRM Manager
- Digital Partnerships Manager
- Digital Marketing Operations Manager
- Brand Communications team
- Retail Marketing team

Profil recherché

- Solid understanding of performance marketing channels, technology and analytics that is also current with an ever-changing digital landscape.
- Strong interpersonal/communication skills and high level of strategic thinking.
- Superior writing, research, presentation and project management skills.
- Ability to manage, collaborate and/or influence cross-functional groups, team members and senior stakeholders, both based within Canada as well as outside of the market.
- Broad understanding of and passion for the sports and fashion/entertainment industry not required but an asset.
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